Boomerang (2015-present)

Note: This was the first page on Bad TV Channels Wiki! This page was created by NTM, the founder of BTVCW, on March 8, 2021.

Boomerang is an American cable television network. It was launched in April 1, 2000, after the success of the Cartoon Network block of the same name. The channel was targeted on airing classic cartoons from the mh:besttvshows:Warner Bros. and Hanna-Barbera library. Even though the channel was praised during its heyday, the channel rebranded on January 19, 2015 in attempt to follow the flagship of Cartoon Network, to critical backlash from critics and fans alike. The network decay for Boomerang continues today for the following reasons.

Why It's Never Coming Back to You
Note: Majority of these reasons apply to the American feed only. International feeds varies on which pointers they may have.
 * 1) Ever since the network has rebranded, the network dropped all of its Hanna-Barbera and classic cartoon efforts in favor of airing modern Cartoon Network shows, going completely against Boomerang's goal and slogan of classic shows "all coming back to you".
 * 2) *What's worse is that Boomerang actively avoided network decay of other networks during its debut in 2000 to 2014, only to then follow suit in hopes to bring back viewers due to network ratings dropping. The rebrand did not boost ratings; it rather decayed it faster.
 * 3) Commercials were almost non-existent (although promos were on Boomerang during the early 2010s) before the rebrand. Going ad-supported when the channel wasn't in the past makes no sense.
 * 4) Most of the original programming that debuted on this channel ended up being terrible or mediocre, such as mh:terribletvshows:Be Cool, Scooby-Doo!, Dorothy and the Wizard of Oz, and the 2017 reboot of Wacky Races.
 * 5) Speaking of which, even though the channel changed its goal to air Cartoon Network shows that ended in the past, they still aired modern Cartoon Network shows such as mh:terribletvshows:Teen Titans Go!, mh:besttvshows:Clarence, My Knight and Me, Johnny Test, mh:bestvtshows:Uncle Grandpa, and the 2016 reboots of The Powerpuff Girls and Ben 10. Most of the aforementioned shows are also terrible on their own as well.
 * 6) Any of the remaining classic cartoons on the channel were forced into graveyard slots, completely killing their exposure.
 * 7) The network also changed to becoming a dumping ground for shows with low ratings on Cartoon Network for those shows to air their last episodes before cancellation, much like NickToons.
 * 8) The network is too dependent on reruns. They don't care about anything besides Looney Tunes, Tom and Jerry, Scooby-Doo and their reboots and spin-offs. Although this seems like variety, it's nothing but these shows on repeat.
 * 9) Nearly every previous programming block on Boomerang except for Boomerang Theater was removed.
 * 10) The choice of movies on Boomerang Theater is now extremely limited, mostly being Scooby-Doo or Tom and Jerry movies.
 * 11) *However, there is false advertising on the current promos for Boomerang Theater as a result - there is footage of mh:greatestmovies:Teen Titans: Trouble in Tokyo and Operation: Z.E.R.O. in the promos, yet they have never aired on Boomerang Theater.
 * 12) All of the old bumpers were removed and replaced with bland and generic bumpers, which also all play on loop and have not changed since 2015.
 * 13) *While the old bumpers were considered just as repetitive, it would be better to simply update the older bumpers to keep the content fresh.
 * 14) Even though the channel still airs the classic Tom and Jerry and Looney Tunes cartoons, the short rotation was completely changed and is now reduced from over 100 shorts available to just 25 shorts. This means that the cartoons will loop after only 3 days, which can get on your last nerve if you're expecting variety. What is worse is that most of these shorts in the rotation barely ever change, meaning that one short can still be in the rotation for years. One notable example is that the 1960 Pepé le Pew Looney Tunes short "Who Scent You?" has aired on the channel's Looney Tunes block since 2017 and still continues to air on loop as of 2021.
 * 15) *Additionally, Mh:besttvshows:Popeye the Sailor is dropped out of the classic cartoon rotation.
 * 16) *Frequently, they usually only show the Tom and Jerry shorts that came out after "Tot Watchers", particularly the Gene Deitch era Tom and Jerry shorts and mh:terribletvshows:the Tom and Jerry Comedy Show shorts.
 * 17) *The Looney Tunes shorts that air on its block are narrowed even more, with the majority of the shorts coming from the post-1948 era (most of these are coming from the 1959-1964 red rings era as well), with pre-1948 and post-1964 shorts having little to no exposure.
 * 18) **Most of the time, they end up throwing the shorts that came after False Hare in the mix.
 * 19) **Sometimes, they only air shorts that are geared toward one character, like for example they'll only play the shorts that Marvin the Martian appeared in sometimes.
 * 20) **Even when restored versions of the shorts that Boomerang airs are available, they do not ever use these restored versions. As a result, with the release of HBO Max (which streams all of the Looney Tunes, Tom and Jerry, and Popeye the Sailor shorts that were restored at the time, including several new shorts restored just for HBO Max) and MeTV's Toon with Me and Saturday Morning Cartoons blocks (which is basically a combination of Boomerang's format of airing classic cartoons and HBO Max's restorations, including several new restored shorts that were not even shown on HBO Max), the Boomerang blocks and even the streaming service quickly became irrelevant and are completely inferior to mh:freshwebsites:HBO Max and MeTV.
 * 21) The channel still airs in SD format instead of HD format on most providers.
 * 22) Overall, this network nowadays is just a clone of Cartoon Network.
 * 23) The network could've aired Tiny Toon Adventures.

Redeeming Qualities

 * 1) The channel used to be good before 2015.
 * 2) A few of the original shows are good, such as mh:besttvshows:Bunnicula, the 2014 version of The Tom and Jerry Show, and mh:besttvshows:Scooby-Doo and Guess Who?.
 * 3) The 2015 branding package is amazing and fun to look at.
 * 4) The 2014 logo is decent.
 * 5) The streaming service isn't that bad, especially considering that they have some classic Hanna-Barbera, MGM, and WB cartoons that haven't aired on the network for years.
 * 6) The Thanksgiving marathon in 2020 brought back some classic cartoons that hasn't been on the network since 2014. But sadly, it was temporary.

Videos
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